Guides
Plain-English marketing guides for business owners.
Allygro’s guides explain marketing in plain English for business owners: what GEO and AEO are and how AI assistants choose businesses, what marketing really costs in Australia, and how to set up a Google Business Profile that brings in local customers. Each guide cites its sources and is dated.
Short, practical and honest. No jargon, no hype — just what you need to make good decisions.
Overview
Guide · 6 min read
What are GEO and AEO? A plain-English guide for Australian businesses
GEO and AEO explained simply: how they differ from SEO, why they matter in Australia now, how AI assistants pick businesses and a 10-point checklist.
Read the guide
Guide · 7 min read
How much does marketing cost for a business in Australia? (2026)
Typical 2026 prices in Australia for agency hours, Google and Meta ads management, video and websites, plus hidden costs and 7 questions to ask.
Read the guide
Guide · 5 min read
The Google Business Profile checklist for Australian businesses
Step-by-step: set up your Google Business Profile properly, keep it active every week and get more reviews the right way, so locals find you on Google Maps.
Read the guideQuestions
Who writes Allygro’s guides?
The Allygro editorial team, using AI tools for research and drafting, with every guide reviewed and edited by people. Sources are cited and each guide shows its publish and update dates.
Let’s see how your business shows up today.
Book a free visibility check. We’ll look at how you appear on Google, on Maps and in AI assistants, and send you a one-page report you can keep — whether or not you work with us.