In Australia, agency time typically costs 120–300 AUD an hour, Google Ads management 800–2,000 AUD a month and Meta Ads management 500–5,000 AUD a month or 10–20% of ad spend (October 2026). Integrated monthly plans that bundle website, SEO and social media start from about 700 AUD a month at Allygro.
What marketing services cost in Australia
These are typical published ranges from Australian agencies and providers, consulted in October 2026. Your quotes will vary by business, location and scope.
| Service | Typical cost | Source |
|---|---|---|
| Agency time, per hour | 120–300 AUD | BFJ Digital; WME |
| Google Ads management | 800–2,000 AUD a month | Digital8 |
| Meta (Facebook and Instagram) ads management | 500–5,000 AUD a month, or 10–20% of ad spend | Margin Media |
| Videographer | 800–1,600 AUD a day | Vidico |
| Extra website page on a subscription website | About 250 AUD a page | AB Digital |
| Custom website build at integrated agencies | From about 3,490 AUD, charged separately | Published agency pricing |
| Cheapest published integrated monthly plan | From about 1,690 AUD a month, without SEO or the website build | Published agency pricing |
Ad spend — the money that goes to Google or Meta — is always on top of management fees.
Buying in pieces vs one plan
Many businesses buy each service separately: a website from one provider, social media from another, SEO from a freelancer. Each line looks affordable, but the total adds up — and nobody is responsible for the whole picture. You become the project manager.
An integrated plan bundles the services, with one team, one calendar and one report. The trade-off is less choice of individual suppliers; the benefit is that your website, Google profile, content and ads work towards the same goal.
Costs people forget to ask about
- Setup or build fees charged before the monthly fee starts.
- Percentage-based ad fees that grow every time you increase your budget.
- Lock-in contracts of 12 months or more.
- Ownership: whether your domain, website and ad accounts are in your name, and what it costs to leave.
- Extras: what an extra page, video or meeting costs, and whether you approve it first.
Seven questions to ask any marketing provider
An ASBFEO study found that 1 in 3 business relationships with a digital marketing provider ended in a dispute, and nearly 70% of the businesses surveyed switched provider within 12 months. Asking these questions up front helps avoid that:
- What exactly do I get each month, in numbers?
- What’s the total cost, including setup and ad spend?
- How is the ads fee calculated?
- Who owns the domain, website, profiles and ad accounts?
- What’s the minimum term and the notice period?
- Who does the work, and where?
- What do you guarantee — and what can’t you guarantee?
Be careful with guaranteed rankings or sales. Results depend on competition, budgets and platform algorithms that no provider controls.
What Allygro costs
| Plan | Price a month | Main inclusions |
|---|---|---|
| Presence | 700 AUD | Website developed, managed and hosted (unlimited changes, one page per request), SEO/GEO/AEO foundations, Google Business Profile + 4 posts, 8 social pieces |
| Enquiries | 990 AUD | Presence + 1 article, 12 social pieces, 1 short video, ads on 1 platform (up to 2,000 AUD a month of ad spend) |
| Growth | 1,490 AUD | Enquiries + 2 articles, 8 Google posts, 16 pieces, 2 videos, ads on Google and Meta, email and automations |
No setup fee: the website is built within the plan. Plans are paid monthly in advance, with a 3-month minimum, then month to month with 30 days’ notice. Ads management for up to 2,000 AUD a month of ad spend is included from Enquiries; bigger budgets get a custom plan. See full pricing.
Frequently asked questions
How much should a business spend on marketing in Australia?
There’s no single right number; it depends on your margins, goals and competition. A practical approach is to fund the essentials first — a good website, a complete Google Business Profile and steady content — and then add ads with a budget you can sustain for at least three months.
Is a percentage-of-spend ad fee bad?
Not necessarily, but it means your management fee rises every time you raise your budget, even if the work doesn’t change much. Management included in a fixed plan price is easier to predict.
Is there a lock-in contract?
Plans are paid monthly in advance. Every plan has a minimum of 3 months, whichever plan you choose. After that it runs month to month and you can cancel with 30 days’ notice.
Can I change plans?
Yes. You can move up to a bigger plan at any time, and move down from the start of the next billing cycle.
Sources
- BFJ Digital, how much a marketing agency costs in Australia
- WME, how much a marketing agency costs in Australia
- Digital8, Google Ads management costs in Australia
- Margin Media, Facebook advertising costs in Australia
- Vidico, video production rates
- AB Digital, subscription website pricing
- ASBFEO, business and digital marketing research (January 2024)
- Pages consulted 9–10 October 2026