Editorial policy
How we create content, and how we use AI.
Allygro uses AI tools to research and draft faster, but people plan every piece, review it and take responsibility for it. All copy is edited in Australian English, guides cite their sources and show publish and update dates, and nothing goes live for a client without their approval.
Last updated: 20 October 2026
Who writes our content
Our guides and website copy are written by the Allygro editorial team: marketing specialists who plan the topic, check the facts and approve the final version. Every piece is reviewed and edited before it’s published.
How we use AI
We use AI tools for research, outlines and first drafts, and to work in an agile way. AI never publishes on its own: a person reviews every piece, checks claims against sources and edits it for accuracy and tone. We don’t enter our clients’ customers’ personal information into public AI tools.
Sources and facts
Figures in our guides come from published sources — such as Australian government bodies, industry research and agencies’ published prices — and we list them at the end of each guide with the date we consulted them. Where a number is an estimate or a range, we say so.
Dates and updates
Each guide shows when it was published and last updated. We review guides when prices, platforms or rules change, and update the date when the content changes.
Results and claims
We describe what we deliver, not results we can’t control. Client results on this site are reported by the clients themselves for the period shown; every business is different and results aren’t guaranteed.
Corrections
If you spot an error, email hello@allygro.com.au. We review every report and correct mistakes promptly, noting significant changes.
Client content
For clients, everything we create follows the same process — planned with them, reviewed by our team and published only after they approve it.
Questions
Does Allygro use AI to write content?
Yes, for research and first drafts. People plan and review every piece, copy is edited in Australian English, and nothing is published for a client without their approval.
How do I report an error?
Email hello@allygro.com.au with the page and the error. We review every report and correct mistakes promptly.